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Field notes
Plain-language notes on how local search actually works — the same explanations we give clients, written down.
What the map pack is, and why your business isn't in it
The three-business box at the top of local search results decides who gets the call. Here's how Google fills it, and the usual reasons a good business is left out.
Read the postGrid scans: how to measure local rankings block by block
Checking your own ranking from your own desk tells you almost nothing. Grid scans show where you actually stand across your whole service area — here's how they work and how to read one.
Read the postYour address disagrees with itself (and Google notices)
NAP consistency — name, address, phone — sounds like trivia until you see how many versions of your business are on the web. Here's why mismatched listings quietly cost rankings, and how to clean them up.
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