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Field notes
Plain-language notes on how local search actually works: the same explanations we give clients, written down.
When ChatGPT tells people to call you
A new kind of phone call is reaching local businesses. Here's why AI assistants recommend some businesses and skip others, and how to be the one they name.
Read the postWhy your business isn't in the map pack
The three-business box at the top of local search results decides who gets the call. Here's how Google fills it, and why good businesses get left out.
Read the postGrid scans: local rankings, block by block
Checking your own ranking from your own desk tells you almost nothing. Here's how grid scans map where you actually stand across your service area.
Read the postYour address disagrees with itself
NAP consistency sounds like trivia until you see how many versions of your business are online. Here's how mismatched listings cost rankings, and the fix.
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