One story, or no trust
Search engines confirm a business is real and located where it claims by checking it against dozens of independent sources: data aggregators, maps services, industry directories, the chamber of commerce. When those sources disagree (an old address here, a tracking phone number there, "St." versus "Street"), confidence drops and rankings follow.
AI assistants are stricter still. Asked for a recommendation, an assistant that finds three versions of your address moves on to a business whose story checks out. Consistency is unglamorous, which is exactly why it's an edge: most competitors have never once audited their listings.
Swept continuously, not fixed once
We build the canonical record of your business data and push it through the aggregators and into every directory that matters for your category and city. Duplicates get merged or closed; dead listings from old addresses get buried instead of left to contradict you.
Then the part that makes it stick: listings decay, platforms re-import stale data, duplicates reappear. Our automations keep sweeping for drift, and our specialists correct what the sweeps find. You never think about this again. That's the point.
What's included
- Full audit: everywhere you're listed, everywhere you should be, every mismatch
- One canonical record of your business data as the source of truth
- Corrections pushed across the aggregators and directories that matter
- Duplicates merged, dead listings buried
- Continuous automated sweeps with specialist correction, not a one-time fix
Frequently asked questions
What is a citation?
Any place your business name, address, and phone number appear online: directories, map services, data aggregators, industry sites. Search engines and AI assistants cross-check them against each other, and every disagreement costs trust.
Why do mismatched listings hurt rankings?
Because they read as uncertainty. When your hours, name, or address disagree across the web, search engines hedge on showing you, and hedging means someone else gets the call.
How many directories actually matter?
Fewer than the sales pitches claim. We focus on the sources search engines and AI assistants actually read, plus the ones your industry and your area rely on, and we keep those perfect instead of chasing hundreds that nobody checks.
Is this a one-time cleanup?
The cleanup happens once; the watching never stops. Listings decay: platforms re-import stale data and strangers suggest wrong edits. Our automations catch the drift and a specialist corrects it before it spreads.